Establish a loyal audience, build your brand, and improve your traffic and conversions — Evergreen content stats and facts exist. I didn’t find them overnight, but I’m glad I did. This research-based knowledge* has had a massive impact on my 10-year journey as a content writer and strategist. How do people read and behave online? How can eye-tracking studies help you create content that…

The shoemaker’s children go barefoot? — Let’s talk about the frustrations and challenges of experienced digital content creators, marketers, and other creatives in the creator economy. So many less experienced people got there. They nailed it. They have thousands of followers, shares, claps, responses, and whatnot. But we don’t. The shoemaker’s children go barefoot? I’ve been…

Practical advice for effective writing — What makes a successful writer? Disappearing from the text as a writer (content creator). That’s right. Why is it important? Because you, as a writer, care about your reader. Your biggest goal is to be of service (i.e. useful) and do it in a simple way. In this article, I’ll…

Loving your creative job may not be easy — Creativity is often used as a capitalist buzzword. Creativity sounds important (and cool). Healthy creativity, however, is still a foreign word. True creativity runs on passion — and that’s the problem. If you’re passionate and creative at work, you must protect your energy, set boundaries with yourself, and know when…

Let that sink in —

Let’s talk about office life —

Characteristics of a healthy working environment — Tolerating toxic work environments used to be the norm. Luckily, things have changed. However, even today, embracing authenticity and honesty in the workplace might seem like a radical shift. Sometimes, it even feels unattainable. No wonder: it’s not all rainbows and unicorns. In fact, it demands courage and engaging in…

Office nonsense in rhyme —

Writing is simple if you put your reader… —