[Content Writing] How Long Should Blog Posts Be?

Karolina Kulach
2 min readFeb 5, 2023
Photo credit: Karolina Kulach

How long should blog posts be? I get asked this question a lot.

But is there a perfect answer to this question?

Not sure about that, but my answer in this post is based on research and my year-long experience (and experiments) as a digital content creator.

How long should your blog article be?

A number of digital content experts say that blog articles should be at least 2,000 words (or between 1,500 and 2,000), as Google tends to favor longer, more in-depth content.

Indeed, plenty of my articles have more than 2,000 words, but when it comes to analytics, I’ve seen both longer and shorter articles perform well (or not so well).

That said, I think that a more accurate answer to this question is this: your blog post should be as long as it should be (but I wouldn’t make it shorter than 600 words).

  • If it takes 2,000 words to give the reader the answer they’re expecting, write 2,000 words.
  • If the topic is complex and in-depth, you may want to make it much longer.
  • If 800 words are enough to provide relevant, quality info & the answer the reader’s looking for, write 800 words.

Don’t force it and don’t repeat words and rephrase sentences just to hit the 2,000 word count.

Your main goal is to focus on delivering on your article’s promise and on creating high-quality, unique, and well-optimized content.

No need to make content complicated.

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Karolina Kulach

Non-fiction writer & content marketing consultant. Author of “The power of displacement”. Keen reality and people observer. Loves writing catchy, rhyming poems.